United States, 20th Nov 2025, – Amolen today announces the official launch of its new brand identity, marking a major milestone as the company enters its eighth anniversary. The refreshed identity includes a redesigned logo, an expanded color system, an upgraded mascot Amo, and a new brand statement—“Your Colors, Your Character.” Together, these elements reflect Amolen’s long-term commitment to creators worldwide: color is not just material, but personality.
The updated logo introduces a heart symbol—representing the intention, emotion, and individuality that creators infuse into every print. The expanded color system expresses Amolen’s belief that color is a language of its own, offering broader tonal depth, higher expressiveness, and more creative freedom.
Zhenggang Li, Founder of Amolen, stated: “From the very beginning, we believed color is the most direct language of creation. Over the past eight years, we’ve seen creators around the world use Amolen to define their style, express their identity, and push the boundaries of 3D printing. This new identity is not just a visual change—it marks the beginning of our next decade, where creativity, character, and color come together in a more meaningful way.” “Your Colors, Your Character is more than a slogan. It is the purpose behind every material we create.”
As part of the brand refresh, Amolen introduces a fully redesigned version of its mascot, Amo. Originally a symbol of exploration and curiosity, Amo now evolves into a complete character with emotion, expression, and personality—an embodiment of what Amolen believes: when color is used, it becomes character. Amo serves as the emotional bridge between the brand and creators, representing the courage to explore and the joy of bringing ideas to life.
● Creativity & Innovation: Amolen listens closely to the global community, transforming insights into stable, expressive, and high-performance materials that empower creators.
● Education & Accessibility: Amolen is committed to expanding access to 3D printing through education, lowering barriers and providing broader opportunities for learners and makers.
● Sustainability with Purpose: Amolen adopts environmentally responsible materials and production practices, working with creators to build a more colorful and sustainable world.
With the new identity, Amolen is introducing a series of strategic initiatives to support creators:
● A redesigned color matrix and naming system
● Next-generation specialty materials and multi-color technologies
● Expanded educational and training resources
● Global creator partnership programs
● New sustainability-focused RD
● A 2026 launch of new product families and signature color collections
These initiatives reinforce Amolen’s goal to elevate the creative process through better materials, better tools, and better experiences.
For eight years, Amolen has empowered creators worldwide through its pioneering work in multi-color and multi-effect material technologies. Today, this refreshed brand identity marks Amolen’s evolution—from a provider of materials to an enabler of personal expression. Moving forward, Amolen will continue supporting creators with higher-quality materials, more advanced technologies, and a more human-centered creative experience.
“Your Colors, Your Character” is not only Amolen’s new brand language—it represents a creative movement where color becomes identity. Together with creators around the world, Amolen is embarking on a new journey to bring more unique stories to life through the power of color.
About Amolen
Founded in 2017, Amolen is dedicated to expanding the creative possibilities of 3D printing through advanced material science, distinctive color innovation, and a firm commitment to quality, safety, and sustainability. Serving creators, educators, and professionals worldwide, Amolen develops high-performance filaments designed to express personality and precision.
Amolen upholds a strict safety-first standard: the company never uses recycled plastics, selecting only virgin raw materials that meet REACH, RoHS, and EN71 certifications to ensure stability, durability, and environmental responsibility.
Its portfolio includes eco-friendly PLA, professional-grade TPU and PETG, and signature specialty filaments featuring multi-color, color-changing, luminous, and iridescent effects. Through a continued focus on innovation and sustainability, Amolen empowers creators everywhere to bring their ideas to life.
Learn more at www.amolen.com.
Media Contact
Organization: Amolen Team
Contact
Person: Mr. Raeden Kough
Website:
https://www.amolen.com/
Email:
support@amolen.com
Country:United States
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Amolen Unveils New Brand Identity:A New Chapter for Creative Expression appeared first on
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